Our in-house team developed the visual identity for KEEN Utility, the Portland-based footwear brand proudly building high performance safety work boots that contribute to a richer life – on the jobsite and off.
Agency: KEEN Utility Creative Dept.
Creative Director: Jay Cech
Role: Sr. Designer
KEEN Utility FW18 Brand Toolkit
Our in-house creative team developed the brand’s visual identity, building key art assets for print, digital, retail and internal platforms and providing a creative production resource for KEEN Utility retailers.
KEEN Utility Brand Apparel
A hardworking brand requires a hard working shirt. Designed with a clean, contemporary approach to traditional Americana, inspired by mid-century workwear and KEEN Utility's proud Portland roots.
KEEN Utility Footwear Merchandising Guide
Our sales team needed a seasonal catalogue to highlight its latest footwear and technologies for sales team and consumers. It had to be highly functional, easy to use and quick to produce. Our solution – a premium-quality newspaper, with low production costs, quick turnaround, and easily adaptable for both US and Canadian markets.
KEEN Utility Technologies
As a quickly growing brand specializing in high-performance workboots, we were tasked with creating a clear and consistent iconography system to communicate footwear technologies across all brand channels.